About
The best part is always
where you're not looking.
The Story
Side B started because most clothes are boring. Not bad. Boring. Everything lands where you expect it, sized how you expect it, designed the same way it was five years ago.
We're not trying to fix that. We're just not interested in it.
The B-side is the track they didn't put on the radio. The one that's actually better, if you're paying attention. That's the idea behind everything we make.
The Philosophy
We think about where things go. Not just what they say. The detail you catch the second time. The placement that makes you look twice. The piece that doesn't make sense until you're wearing it.
Side B is for people who actually look.
First to
the drop.
Drop alerts. No spam.